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《果子熟了無糖茶CNY》MG動畫——安戈力文化-Dir cut

食品飲料| 佳片精選 |MG圖形動畫

—Client/出品方

果子熟了

—Project name & type/項目名稱&類型

《果子熟了無糖茶CNY》MG動畫

—Production House /制作方

UGLY/安戈力

—Production Date/產(chǎn)出時間

2025年01月24日

—Production cycle /制作周期

30 days

1.BACKGROUNDPROJECT

For the Chinese New Year, GuoZiShuLe sugar-free tea created an innovative product animation featuring the snake, drawing inspiration from traditional Chinese culture. This animation aims to convey the brand's blessings through lively and engaging visuals, enhancing consumers' memory of the product as they celebrate the Spring Festival together.

在新年之際，果子熟了無糖茶為迎合春節(jié)（CNY）氛圍，創(chuàng)意性地結(jié)合中國傳統(tǒng)文化中的蛇元素，精心制作了一條別出心裁的產(chǎn)品動畫。此動畫旨在通過生動有趣的視覺呈現(xiàn)，傳遞品牌祝福，增強消費者對產(chǎn)品的記憶點，共慶新春佳節(jié)。

2.STORYBOARD

Opening:The curtain gently rises to reveal a splash of vibrant red, the distinctive bottle of GuoZiShuLe Sugar-Free Tea, resembling a belle adorned in a luxurious gown, silently narrating her tale. On its body, the logo intertwines with paper-cutting patterns, exquisite and meticulous, as if each stroke embodies craftsmanship. As the camera slowly inches closer, details unfold, with gardenia elements dancing gracefully around the bottle, embodying purity and elegance. The accompanying text, "Innate Charm of Gardenia," resonates like a celestial melody, adding the finishing touch to this captivating tableau.

開場：畫面輕輕掀開序幕，一抹鮮艷的紅躍入眼簾，那是果子熟了無糖茶的獨特瓶身，宛如一位身著華服的佳人，靜靜訴說著她的故事。瓶身上，logo與窗花圖案交織，細(xì)膩而精致，仿佛每一筆都蘊含著匠心獨運。隨著鏡頭緩緩逼近，細(xì)節(jié)逐漸清晰，瓶身周圍，梔子花元素如精靈般翩翩起舞，綻放著純潔與高雅，配字“天生麗梔”宛如天籟之音，為這幅畫卷添上了點睛之筆。

Transition 1:The camera rises serenely, akin to a time-traveling messenger, leading us to the legendary red tea mountain shrouded in mist. The aroma of tea wafts through the air, as if one can scent the bounty bestowed by nature. As the mist gently dissipates, Golden Osmanthus Oolong emerges regally, resplendent with golden glow and grandeur. At this moment, a golden snake winds its way up, encircling the bottle, causing osmanthus elements to bloom wherever it passes, instantaneously transforming into 970 Golden Osmanthus Oolong. The text, "Fortune and Prosperity in Osmanthus," serves as a golden pathway, guiding us towards wealth and good fortune. The scene is dotted with money and ingot elements, sparkling like stars, igniting desires within.

轉(zhuǎn)場1：鏡頭悠然升起，宛如穿越時空的使者，帶我們來到了那片傳說中的紅色茶山。云霧繚繞間，茶香四溢，仿佛能聞到那來自大自然的饋贈。隨著祥云的緩緩飄散，金桂烏龍如一位尊貴的王者，緩緩步入畫面，金光閃閃，氣勢磅礴。此時，一條金蛇蜿蜒而上，環(huán)繞瓶身，所過之處，桂花元素競相綻放，瞬間變幻為970金桂烏龍，配字“富桂如意”猶如金光大道，引領(lǐng)我們走向富貴與吉祥。畫面中，金錢與元寶元素如繁星點點，閃爍著誘人的光芒，讓人心生向往。

Transition 2:The camera continues to follow the golden snake's trail, akin to a wandering knight journeying through various plants, flowers, and tea elements. With a gentle flick of its tail, jasmine elements cascade like falling stars, disseminating a subtle fragrance in the air. At this juncture, Jasmine Dragon Well Tea steps gracefully into the frame, accompanied by the text, "Great Bliss in Jasmine," like a spring breeze caressing the face, bringing boundless joy and warmth. The entire scene is imbued with poetry and romance, immersing viewers in a dreamlike world.

轉(zhuǎn)場2：鏡頭繼續(xù)跟隨金蛇的足跡，它宛如一位游歷四方的俠客，穿梭在各種植物、花朵與茶葉元素之間。隨著蛇尾的輕輕一拂，茉莉花元素如同繁星隕落，飄散在空中，散發(fā)出淡淡的清香。此時，茉莉龍井茶猶如一位婉約的女子，緩緩步入畫面，配字“大吉大莉”宛如春風(fēng)拂面，帶來無盡的喜悅與溫馨。整個畫面充滿了詩意與浪漫，讓人仿佛置身于一個夢幻的世界。

Closing:The camera slowly pulls back, as the golden snake ascends gracefully within the frame, resembling a golden river flowing towards the horizon. Suddenly, it transforms into a burst of dazzling fireworks, piercing through the night sky and radiating brilliant light. As the fireworks disperse, the sparks gradually coalesce into a family portrait of the products, akin to a flowing scroll, recounting the story of GuoZiShuLe Sugar-Free Tea.

收尾：鏡頭緩緩拉遠(yuǎn)，金蛇在畫面中悠然向上游去，宛如一條金色的長河，流淌向天際。突然，它化作一束璀璨的煙花，劃破夜空，綻放出耀眼的光芒。隨著煙花的散落，花火逐漸匯聚成一幅產(chǎn)品全家福的畫卷，宛如一幅流動的畫卷，訴說著果子熟了無糖茶的故事。

At this moment, the brand's blessing, "GuoZiShuLe Sugar-Free Tea Wishes You a Happy Chinese New Year!" echoes like a celestial melody, rounding off the animation with a perfect conclusion. This scene not only showcases the diversity and richness of the products but also conveys the brand's heartfelt blessings and visions for consumers, evoking emotions of warmth and touching hearts.

此刻，品牌祝福語“果子熟了無糖茶祝你新春快樂！”宛如天籟之音，回蕩在耳畔，為整個動畫畫上了圓滿的句號。這一幕不僅展現(xiàn)了產(chǎn)品的多樣與豐富，更傳遞了品牌對消費者的深深祝福與美好愿景，讓人心生感動與溫暖。

3.CHARACTER SETTING

Designing the element of a snake to be both lively and cute while adhering to the theme of this year's Chinese New Year (CNY) and incorporating the brand's primary orange color is both a challenging and creative task.

在結(jié)合品牌主色橙色調(diào)與今年中國新年（CNY）的主題設(shè)計中，將蛇這一元素設(shè)計得既生動可愛又符合大眾接受度，是一個既具挑戰(zhàn)性又充滿創(chuàng)意的任務(wù)。

Brand Consistency: Ensure that the orange hue, as the brand's primary color, is prominently featured throughout the design process, whether it be on the snake's body, patterns, background, or decorative elements.

品牌一致性：確保整個設(shè)計過程中，橙色調(diào)作為品牌主色得到充分的體現(xiàn)，可以在蛇的身體、花紋、背景或裝飾元素中使用。

Gradient & Layers: Utilize different shades of orange to add depth and dynamic effects to the snake's body. For instance, a gradient from light to dark orange can simulate light and shadow changes, making the snake appear more vibrant.

漸變與層次：利用橙色的不同深淺層次，增加蛇身的立體感和動態(tài)效果。例如，從淺橙到深橙的漸變，可以模擬光影變化，使蛇看起來更加生動。

Accent Decoration: Incorporate gold or silver accents (colors often symbolizing auspiciousness in Chinese culture) on the snake's head, tail, or patterns, contrasting with the orange to enhance the overall festive atmosphere.

點綴裝飾：在蛇的頭部、尾部或花紋中加入金色或銀色的點綴（這些顏色在中國文化中常象征吉祥），與橙色形成對比，提升整體的節(jié)日氛圍。

Rounded Treatment: Design the snake's body contour to be more rounded, minimizing sharp lines, to make it appear softer and harmless.

圓潤化處理：將蛇的身體輪廓設(shè)計得更加圓潤，減少尖銳線條，使其看起來更加柔和、無害。

Dynamic Posture: Choose postures such as curling, coiling, or slight undulating movements for the snake, as these actions typically look more playful and reduce any sense of threat.

動態(tài)姿勢：選擇蛇卷曲、盤繞或輕微擺動的姿勢，這些動作通?？雌饋砀忧纹た蓯?，減少威脅感。

Abstract Patterns: Simplify the snake's natural patterns into abstract geometric shapes or lines, such as circles or waves, preserving its characteristics while adding a modern and intriguing touch.

抽象圖案：將蛇身上的自然花紋簡化為抽象的幾何形狀或線條，如圓形、波浪線等，既保留了蛇的特征，又增加了現(xiàn)代感和趣味性。

Festival Element Integration: Infuse traditional Chinese New Year elements into the patterns, like the Chinese character for good fortune ('福'), firecrackers, lotus flowers, or auspicious clouds, not only enhancing the festive ambiance but also bringing the design closer to consumers.

節(jié)日元素融合：在花紋中融入中國新年的傳統(tǒng)元素，如福字、鞭炮、蓮花或祥云等，不僅增強了節(jié)日氛圍，也讓設(shè)計更加貼近消費者。

4.CAMERA VOICE DESIGN

The film kicks off with an ingenious tea bottle design in the shape of paper-cutting art, skillfully igniting the festive atmosphere of the entire work while subtly incorporating the essence of traditional Chinese paper-cutting, presenting viewers with a dual feast for the eyes and the mind. Subsequently, the film unfolds into three captivating chapters, each meticulously showcasing the unique flavor characteristics of three tea beverages. It not only stimulates the taste buds but also awakens an infinite yearning for delightful flavors deep within the heart.

影片以一瓶獨具匠心的剪紙形態(tài)茶飲料瓶身為序章，巧妙地點燃了整部作品的新年慶典氛圍，同時，這一設(shè)計精妙地融入了中國傳統(tǒng)剪紙藝術(shù)的精髓，為觀眾呈現(xiàn)了一場視覺與文化的雙重盛宴。緊接著，影片分為三個精彩篇章，每一篇章都匠心獨運地展現(xiàn)了三款茶飲料各自獨特的風(fēng)味特性，不僅讓人味蕾生津，更在心靈深處喚醒了對美好滋味的無限向往。

In terms of musical composition, the soundtrack composer, well-versed in the brand's core philosophy of pursuing lightness and naturalness, has meticulously woven together melodious tunes that complement the film's visual narrative, jointly creating an artistic realm of freshness, transcendence, and harmonious coexistence. This is not just a journey for the taste buds but also a spiritual baptism, allowing viewers to deeply feel the brand's philosophy of natural, healthy, and harmonious living while enjoying the dual feast for the eyes and ears.

在音樂創(chuàng)作方面，配樂師深諳品牌追求輕盈自然的核心理念，精心編織了一曲曲悠揚動聽的旋律，它們與影片的視覺敘事相得益彰，共同營造出一種清新脫俗、和諧共生的藝術(shù)境界。這不僅是一次味蕾的旅行，更是一場心靈的洗禮，讓觀眾在享受視覺與聽覺雙重盛宴的同時，深刻感受到品牌所傳遞的自然、健康與和諧的生活哲學(xué)。

The line drawing shows the effect separately

線稿圖單獨展示效果

Comparison of line draft and scene display

線稿與場景展示對比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—STORYBOARD /分鏡

YUXIN LIU

—SCOUTING /攝影

WUBAI STUDIO

—CONCEPTION /元素設(shè)計

SILI

—ORIGINALPAINTER/原畫師

YUN WANG

—MIDDLEPICTURE /中間畫

JIALE CAI /ZEQI MA

—SCENE TEACHER /場景師

YANG REN /YOUNA GUO

—COLOR SETTING /色定

YANGYANG WANG

—DIRECTOR /導(dǎo)演

SHUIZHI YIN

—PRODUCTION /制片

LIJUAN ZHUANG

—ANIMATOR /動畫師

JIAXU WANG

—CHECKER /動檢師

—EDITING /后期摳像調(diào)色

YUEXI ZHAN

—SYNTHESIS /合成

JIAXU WANG

—SOUND&MIX /音效/混錄/錄音

JIAQING WANG

—MUSIC /作曲

JIAQING WANG

9.UGLY INTRODUCTION

中國蕞丑的一家MG動畫公司——（UGLY），專門服務(wù)國內(nèi)廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點深受合作伙伴的熱捧及引薦，迅速在業(yè)界打開名聲。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、廈門）擁有在職技術(shù)性專業(yè)人才97位，全國居家辦公370多位；運用AE、C4D、逐幀、代碼等高技術(shù)手段制作前沿風(fēng)格MG動畫作品，服務(wù)1148個項目準(zhǔn)時交付率高達(dá)92.9%，每月可以同步進(jìn)行近 50 條MG動畫生產(chǎn)線，服務(wù)的品牌項目既有眾多耳熟能詳?shù)拇笃放埔灿谐鮿?chuàng)及小眾品牌，屬于名副其實的動畫代理源頭廠家。

Since its establishment in 2014, UGLY (In Shanghai andXiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works.The on-time delivery rate of more than1148 projectshas reached92.9%, and nearly50 MGMotion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文單詞UGLY（丑英譯），公司Slogan“丑從未如此藝術(shù)”，業(yè)界的評價：MG動畫=安戈力，安戈力=MG動畫，已形成行業(yè)符號，提到國內(nèi)MG動畫基地，你會想起安戈力。

UGLYis named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

?UGLY安戈力

此文如需轉(zhuǎn)載刊用請注明來源公眾號安戈力

類型合集

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CNY新年賀歲

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金融

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文旅體育

醫(yī)療/科技

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